Leading the shift
from Sponsor to

Stories are our ally

Allied Sports is a full-service agency helping modern marketers of all sizes leverage the promise of sports sponsorship to tell a story their audiences simply cannot ignore.

We lead buyers and sellers beyond the transaction by developing storytelling platforms that connect the emotion of sport to the impact of their brand.


We put stories into action

Our team brings decades of experience helping create, negotiate, and activate some of the most innovative partnerships in sports. We offer a truly integrated solution to accelerate your shift from sponsor to storyteller.


We frame every sponsorship opportunity around an informed plan for how to win, prioritizing outcomes over outputs for optimal impact.


We combine relevant data and proprietary tools to develop insights that feed platform development, partnership evaluation, and activation planning.


We leverage our deep relationships and experiences across the sports ecosystem to help launch, manage and optimize investments.


We help monetize assets through efficient targeting and effective storytelling to deliver better fan experiences and smarter event operations.


We develop and package sustainable ideas with elevated design to help sell stories to decision-makers, consumers and fans.


We bring stories to life with a full-service team that sweats every detail in creating and executing truly memorable activations and customer hospitality programs.


Reasons to believe

"Having worked with countless agencies in my career, I have learned that what matters most is the engagement of agency leadership and motivated people on your account team who are waking up every morning prioritizing your business. That is one of the many reasons we are partnered with Allied Sports. They are invested in our success as if they work at Cisco."

Brian Eaton
Director, Global Sponsorships

"The NFLPA is proud to partner with Allied Sports on several priorities for the marketing side of our business. From developing new revenue-generating programs for our players and partners to advising on our annual marketing communications strategy, the team at Allied provides a high level of trust and expertise that we depend on."

DeMaurice Smith
Executive Director

"Ahead of the 2022 Major League Soccer season we found ourselves in the market for a new front-of-shirt partner who would align with our club’s core values, progress our business, and elevate our fan experience. To achieve this, we needed an agency partner that could not only assist us by quickly generating qualified leads, but also one that could provide buy-side expertise to best position the offering in emerging categories. We found exactly that in Allied Sports – and they delivered the most meaningful partnership in our club’s storied history."

Danita Johnson
President of Business Operations
D.C. United

Reasons to believe

Our Story

Built for where the industry is headed.

In 2019, we launched Allied Sports by bringing together award-winning leaders who have built and managed some of the largest sports marketing agencies in the world over the last two decades.

We are now allies together in a nimble agency at the intersection of culture and creativity to expertly guide brands in sports through their next partnership success story.