Leading the shift
from Sponsor to

Stories are our ally

Allied Sports is a full-service agency helping modern marketers of all sizes leverage the promise of sports sponsorship to tell a story their audiences simply cannot ignore.

We lead buyers and sellers beyond the transaction by developing storytelling platforms that connect the emotion of sport to the impact of their brand.


We put stories into action

Our team brings decades of experience helping create, negotiate, and activate some of the most innovative partnerships in sports. We offer a truly integrated solution to accelerate your shift from sponsor to storyteller.


We frame every sponsorship opportunity around an informed plan for how to win, prioritizing outcomes over outputs for optimal impact.


We combine relevant data and proprietary tools to develop insights that feed platform development, partnership evaluation, and activation planning.


We leverage our deep relationships and experiences across the sports ecosystem to help launch, manage and optimize investments.


We help monetize assets through efficient targeting and effective storytelling to deliver better fan experiences and smarter event operations.


We develop and package sustainable ideas with elevated design to help sell stories to decision-makers, consumers and fans.


We bring stories to life with a full-service team that sweats every detail in creating and executing truly memorable activations and customer hospitality programs.


Reasons to believe

“This past year has been a game changer for Cisco’s golf portfolio, thanks in large part to Allied Sports. Not only did they negotiate a multi-year extension of our USGA partnership and expand our presence with the APGA and Underrated Golf Tours, but Allied also developed our first singular platform called “Teeing Up Tomorrow” – connecting all Cisco’s investments in a unified story about our commitment to enabling a more accessible and inclusive future in golf.”

Ashley Marusak
Head of Global Sports Sponsorships

“For the first time since opening the Amway Center in 2010, we went to market for a new naming rights partner at Orlando’s premier downtown sports and entertainment destination. We turned to Allied Sports because of their sales team’s proven ability to grow pipeline and get to decision-makers, but the agency brought so much more to the process. From the invaluable buy-side perspective of its consulting arm to the creative and analytical approach of its strategy team, Allied surrounded this opportunity like a true partner and helped us close a winning deal with the Kia Center.”

Michael Forde
Chief Sales Officer
Orlando Magic

“When I retired from pro football, I turned to the team at Allied Sports to help build my production company. Their proven success with former athletes-turned-entrepreneurs provided a strategic blueprint, while still allowing me to find my voice with a growing audience of fans. Allied is also instrumental in the commercial success of our flagship podcast, Green Light.”

Chris Long
Super Bowl Champion & Host

Reasons to believe

Our Story

Built for where the industry is headed.

In 2019, we launched Allied Sports by bringing together award-winning leaders who have built and managed some of the largest sports marketing agencies in the world over the last two decades.

We are now allies together in a nimble agency at the intersection of culture and creativity to expertly guide brands in sports through their next partnership success story.