In today’s sponsorship marketplace, to be an “Official Partner” comes at a premium because it implies a preferred relationship between rights holder and sponsor. However, it is more than just a transaction. It is a strategic alliance that unlocks unique opportunities for partners to elevate the fan experience and drive business results.

On either side of the deal, identifying, customizing and optimizing partnerships requires objective insights, fresh creativity and innovative thinking. Led by a team of industry veterans and backed by a full suite of marketing solutions, Allied Sports is built to deliver the highest level of service for strategic alliances.


At Allied Sports, our mission is to facilitate strategic alliances that set a higher standard of audience engagement for rights holders, content creators, and brand marketers. We specialize in the following services:

commercial representation

Having successfully negotiated over $1 billion in deals for some of the most iconic sports properties in the world, the Commercial Representation team brings an innovative approach to selling high-valued inventory, sourcing non-traditional categories, and creating new revenue streams for maximum growth.

corporate consulting

With big agency experience and a deep network of industry relationships, the Corporate Consulting team operates with an informed point of view that supports brands at all deal stages – from identifying the right fit and brokering the best partnership to optimizing the investment and evaluating its performance.

content and media

In partnership with ACE Media, the content development and production arm of the NFL Players Association, our Content & Media team leverages the substantial power and influence of professional athletes to engage a global audience on behalf of a variety of brands and publishers.

As a division of Allied Global Marketing, a leader in entertainment and lifestyle marketing for over 30 years, it is in our DNA to connect audiences with the experiences they love. With over 500 specialists in 24 offices around the world, we provide resources and relationships that our partners know and trust.


For over 25 years, the Allied Sports team has been in the business of creating and monetizing category-defining partnerships on behalf of leading properties and brands. With a proven track record of selling and servicing some of the most innovative deals in sports, we bring a holistic and results-based perspective to the partnership equation.


Boston | 55 Cambridge Parkway | Suite 200 | Cambridge, MA | 02142 | +1-617-499-2700

Los Angeles | 6908 Hollywood Boulevard | Suite 300 | Los Angeles, CA | 90028 | +1-323-954-7644

New York | 233 Broadway | 13th Floor | New York, NY | 10279 | +1-212-819-8120

For new business inquiries, please contact us at newbusiness@alliedsports.com

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