Welcome to
the shift from
Sponsor to
Storyteller™
Sponsors borrow. Storytellers belong.
Borrowing makes you visible, but forgettable. Belonging makes you integral to a community of loyal fans.
Our mission is to lead buyers and sellers in this marketplace shift by crafting storytelling campaigns that unlock the true potential of sponsorship.
Let’s find your reasons to belong.
Veteran ability.
Rookie Agility.
We were built for this.
We bring decades of big agency experience to a boutique client service model, combining the services you need with the attention you deserve – all to help you find, broker, and activate high-performing partnerships.
Data & Analytics
We start (and end) with a process called “Allied Sports DnA” that is designed to inform selection, negotiation, and performance.
Brand Strategy
We advise on why, where, and when to invest and then develop custom activation plans to ensure high-quality engagements.
Partnership Development
We provide go-to-market sales expertise to maximize partnership revenue via our extensive business network and the creation of new platforms.
Talent Marketing
We amplify athlete stories through our trusted network to unlock brand-building and partnership opportunities.
Rights Management
We leverage deep relationships and subject matter expertise to launch, manage, and optimize your investments.
Creative Design
We bring sponsorship-specific design expertise to help clients show and tell their brand story in the most visually compelling ways.
Events & Experiences
We design experiences for a diverse range of cultural events through our in-house activations arm, FAVOUR.
Premium Hospitality
We operate an award-winning practice that creates magic moments for your customers and sweats every detail in the process.
The company
we keep
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Reasons to believe
"As part of Oakley's commitment to the future of flag, we launched an elite women’s flag football tournament in 2025 called the Oakley Icon Alliance. We needed a partner who not only shared our strategic vision but could operationalize it in short order. That’s why we chose Allied Sports, and why we brought them back to lead sponsorship strategy and packaging for an even bigger event in Year 2 of OIA."
Dylan Bohanan
Head of Football
Oakley
“For the first time since opening the Amway Center in 2010, we went to market for a new naming rights partner at Orlando’s premier downtown sports and entertainment destination. We turned to Allied Sports because of their sales team’s proven ability to grow pipeline and get to decision-makers, but the agency brought so much more to the process. From the invaluable buy-side perspective of its consulting arm to the creative and analytical approach of its strategy team, Allied surrounded this opportunity like a true partner and helped us close a winning deal with the Kia Center.”
Michael Forde
Chief Sales Officer
Orlando Magic
“When I retired from pro football, I turned to the team at Allied Sports to help build my production company. Their proven success with former athletes-turned-entrepreneurs provided a strategic blueprint, while still allowing me to find my voice with a growing audience of fans. Allied is also instrumental in the commercial success of our flagship podcast, Green Light.”
Chris Long
Super Bowl Champion & Host
Reasons to believe
Allied in action
Portland Trail Blazers Selects Allied Sports to Find Next Jersey Sponsor
04/29/2025
Allied Sports Helps Oakley Launch New Girls Flag Football Showcase
12/11/2024
Front Office Sports Recognizes Allied Among 2024 Best Employers in Sports
12/11/2024
Allied Sports Repeats as One of the Best Places to Work in Sports in 2024
11/18/2024
Cisco Expands Partnership to Connect and Protect NFL International Games
10/09/2024
How Allied Sports is Using Storytelling to Achieve the Promise of Sponsorship
08/01/2024
Detroit Lions to Add Calvin Johnson Jr. to Pride of the Lions
07/15/2024
T. Rowe Price Becomes First Jersey Patch Partner of Baltimore Orioles
06/10/2024
Allied Sports Offers Unique Insight Into What Athletes Want From Brands
06/04/2024
Lega Serie A USA Taps Allied Sports for North American Commercial Sales
05/22/2024
Sports Business Journal Names Allied Sports to its Inaugural List of Best Places to Work in Sports
03/04/2024