who we are
With over 20 years of sports and entertainment marketing experience,
the Allied Sports team has negotiated over $1 billion worth of deals on behalf of our clients.
sean barror, managing director
With over 20 years in the industry, Sean Barror has developed some of the largest and most innovative sponsorship and business development deals in sports. Sean has extensive experience in the agency world, having founded the professional properties representation business for WME-IMG as the SVP of Naming Rights and served as the Head of Sports Properties for Excel Sports Management. Sean’s teams represented some of the world’s best known professional sports teams, including The Boston Celtics, LA Lakers, Chicago Cubs, Chicago Bulls and Atlanta Hawks to name a few. Prior to his work in the agency world, Sean held senior commercial leadership positions at AS Roma, Madison Square Garden and The Boston Celtics. Sean graduated from Tufts University, where he played both varsity football and baseball.
mike sheehan, managing partner
Mike spent 20 years at Hill Holliday where he he held Chief Creative Officer, President, Chief Executive Officer, and Chairman titles. During his tenure as President and Chief Executive Officer, Hill Holliday grew 85 percent with a blue-chip roster of national clients that included Bank of America, Liberty Mutual, Dunkin’ Donuts, Verizon Wireless, Chili’s, TJX, John Hancock, Novartis, Cigna, and Major League Baseball. As an advertising writer and creative director, Mike was awarded multiple Cannes Lions and One Show Gold pencils and the Grand Clio. He was named to the Ad Club of Boston Hall of Fame in 2013. After retiring from Hill Holliday on his 10-year anniversary as CEO, Mike became CEO of The Boston Globe where he oversaw the creation of the BG Brand Lab for sponsored content. Mike attended the US Naval Academy and graduated from Saint Anselm College with a BA in English. He was awarded honorary doctorates from Saint Anselm, Curry College, and Stonehill College. He serves on the Boards of AM Castle and South Shore Bank as well as the American Repertory Theater at Harvard University and Catholic Charities of Boston.
jonathan fador, head of sales
Jonathan started his career in sports at The Kraft Group in 2003, where he worked with the New England Patriots, New England Revolution, Gillette Stadium and Patriot Place in various roles over eight years - from administrative to marketing and sponsorship sales. In 2010, Jonathan left The Kraft Group to co-found ASG Insurance, a commercial insurance brokerage firm that developed exclusive first-to-market insurance programs for the youth and amateur sports industry. Following the acquisition of ASG by Epic Insurance Brokers & Consultants, Jonathan joined Boston Globe Media Partners, where he launched the media organization’s first sponsorship sales strategy and branded content studio, BG BrandLab. Jonathan is a graduate of Bates College, where he majored in English and played both football and lacrosse.
will blair, head of partnership development
For nearly 26 years, Will Blair has served in a variety of senior sports and entertainment leadership roles across sales, business development, brand marketing, agency management and brand activation functions working with major IPs ranging from networks and leagues to teams and talent. Having held leadership positions at Turner Sports, Endeavor (formerly WME|IMG), Momentum Worldwide and Comcast, Will has extensive experience in developing and implementing a vast array of innovative sports partnerships, working primarily with brand partners and their agencies and major sports properties.
At Turner, Will led a team charged with leveraging the intellectual properties of The NBA on TNT, NCAA March Madness, MLB on TBS, NASCAR on TNT, PGA Golf on TNT and Bleacher Report to develop and execute media-driven activations for brand partners and advertisers. At Endeavor, Will led a sales team within the Global Partnerships Group whose mission was to provide custom solutions for brand partners from the company’s massive global portfolio of sports, fashion, entertainment, culinary, talent, content and media assets. Will graduated from Wake Forest University, where he played football and received his degree in Communications.
justin acker, head of partnership distribution & media sales
For the past 20 years Justin has served in a variety of senior sports and entertainment leadership roles across sales, business development, media distribution, agency management, brand marketing, and property sales while working with professional leagues, teams, college/universities, brands and content providers. Justin started his career in sports working in Affiliate Sales at the Disney/ESPN Media Networks where he helped with the negotiations of media content distribution agreements worth $2 billion + in annual revenue. He then held executive level positions at both Repucom/Nielson and CBS before joining WME/IMG/Endeavor as a Vice President to help launch their Property Sales Division where he worked with some of the best known professional teams in the US, including the Boston Celtics, LA Lakers, Chicago Cubs, Denver Broncos, Seattle Sounders, and the Atlanta Hawks.
Justin is a graduate of Providence College, where he played basketball.
kerry ryan director of business solutions
With over ten years in media, Kerry has experience in a variety of roles in public relations, marketing, sales and business development. In her time at Men’s Journal, Boston Globe Media Partners, Women’s Health and Men’s Health, Kerry developed and executed successful custom marketing initiatives for a number of luxury, adventure and health and fitness clients, including Honda Motorcycles, Alpina Watches, Victorinox Swiss Army, Land Rover, Reebok and more. As the Director of Business Solutions on the Allied Sports team, she is dedicated to helping brands navigate the branded content landscape, ensuring that your brand message is successfully conveyed to your target audience. Kerry is a graduate of the Providence College class of 2009.
Allied Sports is a division of Allied Global Marketing.
In business for over 30 years, Allied has built upon its roots in advertising and publicity for movie studios to become a global leader in entertainment, culture and lifestyle marketing. Alled's global team of specialists 500 strong across 23 offices in North America and Europe, create campaigns that drive conversion for some of the world's biggest brands and their diverse customers across film, TV, streaming, sports, gaming, live entertainment, cultural institutions, hospitality and consumer brands
To learn more, visit alliedglobalmarketing.com.